We believe the best strategies are data-driven but the true value of analytics is often overlooked. Empirical Strategy helps clients to unlock the power of analytics, AI and big data and turn these into clear and actionable insights critical to their business strategy.

Our analytics team works to support case teams address the most complex strategy questions, prising open big data and applying innovative AI and Machine Learning approaches. We have particular expertise in topics such as Loyalty, Pricing, Location, and Marketing Effectiveness.
We also support organisations realise the promise of analytics via:

• Developing the overall analytics and AI strategy
• Process design, organisational design and operating model reviews
• Developing practical roadmaps for successful analytics implementations
• Tech stack and culture reviews