Our analytics team works to support case teams address the most complex strategy questions, prising open big data and applying innovative AI and Machine Learning approaches. We have particular expertise in topics such as Loyalty, Pricing, Location, and Marketing Effectiveness.
We also support organisations realise the promise of analytics via:
• Developing the overall analytics and AI strategy
• Process design, organisational design and operating model reviews
• Developing practical roadmaps for successful analytics implementations
• Tech stack and culture reviews